As part of my professional work  I enjoy creating  packaging. Artistic elements on packaging may complement and improve commercial packaging, giving them aesthetic value. More and more often items of packaging are small works of utility art, which sensibilise consumers to art; teaching them good taste. Every company that makes high quality products  needs to capture their customers’ attention. Packaging which is as high quality as the product itself will definitely achieve this objective. These days, as consumers demand more and more, the matter of how packaging looks plays a vital role, because it may be instrumental in persuading a customer to buy a product more so than other forms of advertisements.